Online food ordering traffic has grown 300% faster than traditional dining in the past few years, and it’s only going up from there1. Now, more than ever, it’s vital to adapt to the growing changes in market demand with the growing ghost kitchen so your restaurant is future-proof.
Younger generations are at the forefront of the plant-based movement, with more than a quarter of Gen Z respondents identifying as vegan in a recent survey conducted by Statista in the UK. Additionally, with their busy, on-the-go and technological-savy lifestyle, this younger generation also drives majority of online food deliveries. Plant-based is the future of food and the future generations know it.
Vegan products aren’t just for vegans, 37% of UK adults1 say they would welcome more Vegan options on outlet menus, and fast-food outlets are leading the way with top UK chains all expanding their vegan offering to meet the growing demand. These appetites extend into take away and delivery, with Deliveroo reporting orders of plant-based dishes went up 117% across the UK on the previous year2.
1. Upfield UK, OOH Market Research by The Brand Nursery, 2020-2022
2. Deliveroo, via The Caterer, 2022